La théorie de la rumination: état de l’art et perspectives de recherche en comportement du consommateur

Alain Debenedetti () and Pierrick Gomez
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Alain Debenedetti: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Pierrick Gomez: NEOMA - Neoma Business School

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Abstract: Martin and Tesser (1989, 1996) proposed a "rumination theory" to describe a form of behavior where individuals dwell on recurrent negative thinking for no particular reason. Adopting a motivational approach, they present rumination as an often counterproductive thinking which stems from a discrepancy between pursued goal and current state. However, while this promising theory has received substantial attention in clinical psychology, it has to date not been tackled in the literature on consumer behavior. Thus, this paper aims first at synthesizing the current body of research on ruminative thoughts and second at suggesting directions for research in marketing.

Keywords: rumination; decision making process; consumer behavior; processus de décision; comportement du consommateur (search for similar items in EconPapers)
Date: 2006
Note: View the original document on HAL open archive server: https://hal.science/hal-01214653v1
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Published in Recherche et Applications en Marketing (French Edition), 2006, 21 (1), pp.41-55

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01214653

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