Stratégies de construction de la légitimité dans l’industrie horlogère: le rôle des ambassadeurs

Alain Debenedetti () and Deborah Philippe
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Alain Debenedetti: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Deborah Philippe: HEC Lausanne - Faculté des Hautes Etudes Commerciales (HEC Lausanne)

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Keywords: ambassadeurs; évaluations sociales; industrie horlogère (search for similar items in EconPapers)
Date: 2011
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Published in Zorik K; Courvoisier F. L’Horlogerie et ses Ambassadeurs, 2011

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01214673

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