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Une synthèse sur l’attachement au lieu: conceptualisation, exploration et mesure dans le contexte de la consommation

Alain Debenedetti ()
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Alain Debenedetti: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: lieu de consommation; comportement du consommateur; Attachement au lieu (search for similar items in EconPapers)
Date: 2007
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Published in Congrès de l'Association Française du Marketing, 2007, Aix-Les-Bains, France

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