John Dawson and Masao Mukoyama. Global Strategies in Retailing: Asian and European Experiences

Latchezar Hristov ()
Additional contact information
Latchezar Hristov: Audencia Recherche - Audencia Business School

Post-Print from HAL

Abstract: This book, comprising a collection of articles edited by John Dawson and Masao Mukoyama, will appeal to a wide audience of both academics and practitioners. With contributions from international scholars, the volume offers a comprehensive overview of history, contemporary practices, and future directions of retail internationalization with particular focus on Asian and European companies. Within its eleven chapters it blends conceptual, empirical, and case study-based papers linked through the application of the global portfolio strategy paradigm. The reader is steered from discussion of the broader industry-wide context and historical evolution of international retailing to more textured analyses of present day retailer strategies.

Keywords: Retailing; Global strategy (search for similar items in EconPapers)
Date: 2015
New Economics Papers: this item is included in nep-mkt
Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-01217306
References: Add references at CitEc
Citations:

Published in Journal of Marketing Channels, 2015, 22 (3), pp.239-241. ⟨10.1080/1046669X.2015.1071597⟩

Downloads: (external link)
https://audencia.hal.science/hal-01217306/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01217306

DOI: 10.1080/1046669X.2015.1071597

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().