Functional and Representational Perceptions of Visitors VS. Non-Visitors: A Quantitative Analysis Using Implicit Measures

Emeline Martin () and Sonia Capelli ()
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Emeline Martin: CRCGM - Centre de Recherche Clermontois en Gestion et Management - UdA - Université d'Auvergne - Clermont-Ferrand I - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand
Sonia Capelli: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Keywords: Functionalism; Representationalism; Visitors; Non-Visitors; Congruence; Place Branding; Regions. (search for similar items in EconPapers)
Date: 2015-09-11
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Published in The Marketing of Place and Space: Trends, Theories and Technologies, Sep 2015, Leicester, United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01222699

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