Co-innover avec les consommateurs: de l’intérêt d’impliquer les consommateurs-membres pour la coopérative

Alice Falchi ()
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Alice Falchi: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Keywords: co-création; innovation ouverte; coopératives; idéation; nouveaux produits (search for similar items in EconPapers)
Date: 2015-05-19
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Published in 31ème Congrès de l'Association Française du Marketing, May 2015, Marrakech, Maroc

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01223773

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