Les relations entre les consommateurs et les marques

Margaret Josion-Portail () and Eric Julienne ()
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Margaret Josion-Portail: GREGOR - Groupe de Recherche en Gestion des Organisations - UP1 - Université Paris 1 Panthéon-Sorbonne - IAE Paris - Sorbonne Business School
Eric Julienne: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management, UEVE - Université d'Évry-Val-d'Essonne

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Keywords: Marques; Relations consommateurs-marques (search for similar items in EconPapers)
Date: 2013
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Published in Géraldine Michel. Management transversal de la marque : une exploration au cœur des marques, Dunod, pp.155-172, 2013, Management sup : marketing, communication, 978-2-10-059021-6

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01233760

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