Générations. Opportunités et enjeux pour les marques

Margaret Josion-Portail (margaret.josion-portail@u-pec.fr)
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Margaret Josion-Portail: GREGOR - Groupe de Recherche en Gestion des Organisations - UP1 - Université Paris 1 Panthéon-Sorbonne - IAE Paris - Sorbonne Business School

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Keywords: marques; générations (search for similar items in EconPapers)
Date: 2014
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Published in 2014

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01233769

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