You: what Generation Y thinks about corporate social networking applications ?

Imed Boughzala ()
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Imed Boughzala: IMT-BS - DSI - Département Systèmes d'Information - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management

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Abstract: Organizations increasingly rely on corporate social networks and online communities, under what is called today Enterprise 2.0, to enhance socialization and favor information/knowledge sharing, collaboration and value creation among coworkers. This paper presents and analyzes results from a qualitative exploratory study conducted recently with a focus group of 24 graduate management students from a French business school. It contributes to a better understanding of how generation Y perceives the use of social networking (SN) applications inside businesses. In somewhat, the results go up a gap between what they stated in this study and stereotypes commonly relayed on them in the academic and managerial literature. This study was carried out in a particular context, further exploration in other settings and cultural contexts will be required to investigate more deeply the validity/generalization of these results.

Keywords: Web 2.0; Génération Y; Corporate environment; Enterprise 2.0; Social networking (search for similar items in EconPapers)
Date: 2014-01-06
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Citations: View citations in EconPapers (1)

Published in HICSS '14 : 47th Hawaii International Conference on System Sciences, Jan 2014, Waikoloa, Hawaii, United States. pp.688 - 696, ⟨10.1109/HICSS.2014.91⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01242763

DOI: 10.1109/HICSS.2014.91

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