How generation Y perceives social networking applications in corporate environments ?

Imed Boughzala ()
Additional contact information
Imed Boughzala: IMT-BS - DSI - Département Systèmes d'Information - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management

Post-Print from HAL

Abstract: Organizations increasingly rely on corporate social networks and online communities to enhance socialization and favor knowledge sharing, collaboration and value creation among coworkers. This chapter presents and analyzes results from a qualitative exploratory study conducted recently with a group of 24 graduate management students from a French business school. It contributes to a better understanding of how generation Y perceives the use of social networking (SN) applications inside businesses by drawing up a list of dos and don'ts. This study provided an ordered list of important adoption issues to consider when implementing and using CSN applications in businesses. It provides expectations and precautions to take into account by stakeholders for a best use, compared to users (coworkers), managers and the enterprise at whole. A first list of guidelines, to favor the best adoption of these applications and to make their usage effective, was formulated.

Keywords: Generation Y; Web 2.0; Online community; Enterprise 2.0; Social network; Collective Intelligence; Corporate Social Networking (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Published in Integrating social media into business practice, applications, management, and models, IGI Global, pp.162 - 179, 2014, Advances in E-Business Research (AEBR) Book Series, 978-1-4666-6182-0. ⟨10.4018/978-1-4666-6182-0.ch009⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01242865

DOI: 10.4018/978-1-4666-6182-0.ch009

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().