L'influence de l'expérience sur l'image de la marque de service

Christèle Camelis ()
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Christèle Camelis: IAE La Réunion - Institut d'Administration des Entreprises - La Réunion - UR - Université de La Réunion, CEMOI - Centre d'Économie et de Management de l'Océan Indien - UR - Université de La Réunion

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Keywords: Revue; AERES (search for similar items in EconPapers)
Date: 2009
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Published in Vie et Sciences de l'Entreprise, 2009, 182 (2), pp.57--74

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01243472

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