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Les communications interpersonnelles, fondement des nouvelles techniques de communication en marketing ?

Cécile Maunier ()
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Cécile Maunier: CR2M - CR2M Centre de recherche sur le management et les marchés - UM2 - Université Montpellier 2 - Sciences et Techniques

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Date: 2008
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Published in La Revue des Sciences de Gestion, 2008, n° 234 (6), pp.85--95

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