 Shoppers et butineurs: des pratiques spatiales en magasin à différencierCindy Lombart () and
Blandine Labbé-Pinlon ()
Post-Print from HAL Abstract: This research follows the pioneering works dedicated to the analysis of the spatial practices of the consumers in a store, with a double original perspective: to highlight the link between two major behaviors in customers' flow (shopping dictated by functional motivations vs. browsing, dictated by recreational motivations) and the spatial practices of customers in the store and to establish the stability of this link, i.e. the stability of the different spatial practices of shoppers and browsers. To this end, observations of customers in store were made in a specialized store (famous clothing retailer), a typology of the spatial practices proposed (by means of the semiotic square) and a differentiation of the spatial practices according to customers' motivations to come in the store (through semi-directive individual interviews) - shoppers versus browsers - established. Keywords: Consumers’ motivation flow; Shopping; Browsing; Consumers’ spatial behaviors in a store; Semiotic analysis.; Motivations de fréquentation de point de vente; Shopping; Butinage; Pratiques spatiales en magasin; Analyse sémiotique. (search for similar items in EconPapers) Published in Recherches en sciences de gestion, 2015, 108, pp.67-87 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01257723 Access Statistics for this paper More papers in Post-Print from HAL |
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