Online Business Models in Creative Industries. Diversity and Structure

Inna Lyubareva (), Pierre-Jean Benghozi () and Teaiki Fidele
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Inna Lyubareva: LUSSI - Département Logique des Usages, Sciences sociales et Sciences de l'Information - UEB - Université européenne de Bretagne - European University of Brittany - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris]
Pierre-Jean Benghozi: PREG-CRG - Pole de recherche en économie et gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique
Teaiki Fidele: PREG-CRG - Pole de recherche en économie et gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Abstract: In recent times creative industries management seems to have been reshaped by the influence of Information and Communication Technologies (ICTs). Constant experimentation and innovation in the business model (BM) has become one of the key sources of firms' competitive advantage. As a result, traditional BMs, which were dominant and stable in their respective industries, have given rise to multiple disruptive BMs. Little is known about which elements contribute to structure and shape the diversity of new online BMs and why no production sector has established a dominant BM. This article addresses these issues. It is based on the empirical study of 34 cultural content websites accounting for the highest combination of digital output and technology in production processes: music, video, film, book, image, and publishing sectors. By means of Multiple Correspondence Analysis (MCA), three classes of online BMs were identified: the "participative model", "distribution model" and "editorial model." The article discusses these BMs, as well as their influence on creativity and cultural diversity.

Date: 2014
Note: View the original document on HAL open archive server: https://hal.science/hal-01258823v1
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Published in International Studies of Management and Organization, 2014, 44 (4), pp.43 - 62. ⟨10.2753/IMO0020-8825440403⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01258823

DOI: 10.2753/IMO0020-8825440403

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