L’influence du dévoilement volontaire de la vie privée sur la persuasion du consommateur: le cas des blogueuses de mode

Christel de Lassus () and Maria Mercanti-Guérin ()
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Christel de Lassus: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: blog; Mode (search for similar items in EconPapers)
Date: 2012-09
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Published in 11ieme Journée du e-Marketing, Université Panthéon Sorbonne ., Sep 2012, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01262459

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