Déterminants empiriques de l'écart de pénétration de la téléphonie mobile dans les pays de l'UEMOA: Cas du Mali et du Sénégal

Alain Sawadogo () and Chantal Ammi ()
Additional contact information
Alain Sawadogo: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management, ESMT - École Supérieure Multinationale des Télécommunications
Chantal Ammi: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management

Post-Print from HAL

Abstract: The objective of this paper therefore, is to develop a conceptual model and the instruments of measurement in order to be able to identify the background regarding mobile penetration in Africa. This research is based on the theories of acceptation and utilization of technologies and the facilitating conditions related to the countries. Based on this model, a comparative study was carried out between Mali and Senegal, which allowed us to better identify the factors and those that significantly influence the penetration of mobile telephony in Africa.

Keywords: UTAUT; Use of ICT; Africa; Consumer behavior; Mobile telephony penetration; Afrique; Usages des TIC; TUAUT; Pénétration de la téléphonie mobile; Comportement de consommateur (search for similar items in EconPapers)
Date: 2015-01-23
References: Add references at CitEc
Citations:

Published in 14th International Marketing Trends Conference 2015, Jan 2015, Paris, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01264050

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().