Les associations à l’image de marque dans les services

Amina Djedidi () and Hammoutene Ali
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Amina Djedidi: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: services; image de marque (search for similar items in EconPapers)
Date: 2009-03-03
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Published in La Revue des Sciences Commerciales / Business Sciences Review, 2009

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01264697

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