How firm's strategic behavior is replicated on the consumer level? The mirror effect

Amina Djedidi () and Mouhoub Hani ()
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Amina Djedidi: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: Firms strategic behaviour; The mirror effect; Consumer behaviour (search for similar items in EconPapers)
Date: 2015-07-02
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Published in 6th International Research Meeting in Business and Management, Jul 2015, Nice, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01264704

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