An empirical investigation of consumer-based brand equity in the Chinese Telecom Market

Sam Dzever () and Mingyue Qi
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Sam Dzever: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Mingyue Qi: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Date: 2013-01-31
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Published in 18th International Euro-Asia Research Conference. "The globalisation of Asian Markets : implications for Multinational Investors", Jan 2013, Venice, Italy

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