In order to improve sales performance an oil company in Denmark took an initiative to motivate their employees: a case study approach

Bhumika Gupta ()
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Bhumika Gupta: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Date: 2013-04-15
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Published in EIASM Workshop 2013 : 28th workshop on Strategic Human Resource Management of the European Institute for Advanced Studies in Management, Apr 2013, Copenhagen, Denmark

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01271740

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