Who are the influential bloggers ?

Damien Renard () and Christine Balagué ()
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Damien Renard: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management
Christine Balagué: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management

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Abstract: During the last years of digital usage development, cooking perceptions and behaviors have deeply changed, while blogger population on this topic has highly increased. In this research, we analyze the influence of 854 cooking blogs, gathering 61 388 posts. This study focuses on two dimensions of influence through the HITS algorithm developed by Kleinberg: authority and hubs. A new typology of influential bloggers is then proposed. The results show that these influential bloggers within cooking community are the most popular on social networks, even if they don't publish as much as others.

Keywords: Sharing behavior; Influence; Cooking (search for similar items in EconPapers)
Date: 2014-06-03
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Published in EMAC 2014 : 43rd Annual Conference of European Marketing Academy, Jun 2014, Valence, Spain

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01273536

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