Le nouveau paradigme en marketing généré

Christine Balagué ()
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Christine Balagué: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management

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Date: 2013
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Published in Francis Jutand. La métamorphose numérique : vers une société de la connaissance et de la coopération, Alternatives, pp.144 - 153, 2013, Manifestô, 978-2-86227-779-0

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01274867

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