The contribution of the Internet to the strategic positioning of Small Businesses in the tourism industry

La contribution d'internet au positionnement stratégique des petites entreprises dans l'industrie du tourisme

Véronique Favre Bonte and Sébastien Tran
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Véronique Favre Bonte: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Sébastien Tran: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Small and medium-sized enterprises (SMEs) represent a significant share of firms in industrialised countries. However, little work is available concerning small businesses (SB) that have less than 50 employees (according to the majority of official definitions). ICT are considered a contributing factor in the renewal of competitiveness, in particular by reducing constraints that bear on SMEs. In this context, one can ask under what conditions the implementation of a website may change the strategic positioning of small accommodation businesses in the tourism sector.

Keywords: Internet; Small Businesses; Tourism; Websites; Tourism websites; Small firms; Tourism industry; ICT; Strategic positioning; Tourist accommodation firms; Sites touristiques; Petites entreprises; Industrie du tourisme; TIC; Positionnement stratégique; Hébergement touristique (search for similar items in EconPapers)
Date: 2015
Note: View the original document on HAL open archive server: https://hal.science/hal-01278933v1
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Citations: View citations in EconPapers (2)

Published in International Journal of Entrepreneurship and Small Business, 2015, 25 (3), ⟨10.1504/IJESB.2015.069698⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01278933

DOI: 10.1504/IJESB.2015.069698

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