The impact of RFID on pharmaceutical supply chains: India, China and Europe compared

Kalyan Raghav Bollampally () and Sam Dzever ()
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Kalyan Raghav Bollampally: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Sam Dzever: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management

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Abstract: This paper analyzes the impact of Radio Frequency Identification (RIFD) on pharmaceutical supply chains in Asia and Europe, focusing particularly on India, China, France and the UK. As the global pharmaceutical industry is rapidly expanding due to the entry of generic drugs coupled with the prevalence of business process outsourcing activities among companies there is a heightened risk of counterfeit drugs becoming more easily available in the market place. The application of RFID, both as a security measure and as a device for optimizing supply chain efficiency, will bring about a significant change in the functioning of the industry's distribution network. The present paper discusses several applications of RFID in regard to both the Asian and European pharmaceutical supply chains and points to its potential use as a Business Intelligence (BI) tool. RFID, used as a modern BI tool, provides several advantages to the enterprise, among the most prominent of which is the transformation of raw RFID data into vital business information. Through this mechanism a company can be better positioned to efficiently analyze customer needs and buyer behavior, as well as forecast sales and improve potential profit margins.

Keywords: Business Intelligence; China; India; UK; RFID; Supply Chains; Pharmaceutical Industry; France (search for similar items in EconPapers)
Date: 2015-02
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Citations: View citations in EconPapers (1)

Published in Indian Journal of Science and Technology, 2015, 8 (Supplementary 4), pp.176 - 188. ⟨10.17485/ijst/2015/v8iS4/71218⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01284926

DOI: 10.17485/ijst/2015/v8iS4/71218

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