Midi-Pyrénées wines in Toulouse restaurants

Les vins midi-pyrénéens dans les restaurants toulousains

Yves Cinotti
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Yves Cinotti: UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse

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Abstract: For restaurants, the wine list is a mean of communication and increasing resources. It allows to position the brand. The restaurant owner must offer a wide range of wines to meet customer demands. The vineyards of the Midi-Pyrénées regions (southwest of France) products all types of wines. This exploratory study focuses on the wine lists of Toulouse low and medium-level full service restaurants. The total number of references and the percentage of Midi-Pyrénées wines and foreign wines have been calculated. It appears that assortment policies of Toulouse restaurants are varied. The wine lists of restaurants that offers local cuisine or cuisine from a wine producing area include more Midi-Pyrénées wines as do entry-level restaurants

Keywords: Wine list; Midi-Pyrénées wineyards; Assortment; assortiment; carte des vins; vignobles midi-pyrénées (search for similar items in EconPapers)
Date: 2014-06-19
New Economics Papers: this item is included in nep-mkt
Note: View the original document on HAL open archive server: https://univ-tlse2.hal.science/hal-01286049
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Published in Vin, innovation et mondialisation : enjeux et perspectives, Danielle Cornot; Michaël Pouzenc, Jun 2014, Toulouse, France

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