E-PARRAINAGE SPORTIF: Une pratique efficace ? WEB SPORT SPONSORSHIP: A NEW EFFICIENT PRACTICE ?

Xavier Moinier ()
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Xavier Moinier: CRIEF [Poitiers] - Centre de recherche sur l'intégration économique et financière - UP - Université de Poitiers = University of Poitiers

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Abstract: In this paper, the author presents the Internet as a new tool for sport sponsorship and demonstrates the impact of this communication tactic on brand awareness. He then suggests practical modalities and managerial recommendations for sport e-sponsors.

Keywords: sport; internet; sponsorship; brand awareness (search for similar items in EconPapers)
Date: 2005-04-01
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Published in Décisions Marketing, 2005, 38

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01286809

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