Ethnicité, approche postmoderne dans les processus d'utilisation des services de télécommunication

Wilsonn Labossiere and Chantal Ammi ()
Additional contact information
Wilsonn Labossiere: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management, IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Chantal Ammi: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

Post-Print from HAL

Abstract: This article analyzes the effects of ethnicity in the ethnic telecommunications services. With a questionnaire, self-administered, a quantitative study has been done with a sample of 318 foreigners or ethnic minorities living in France, including 57 sub-Saharan African, Asian 50, 146 North African and 65 Caribbean. With the help of the tool of statistical dragging SmartPLS 2.0 M3, the results demonstrate the crucial role of "ethnicity" and "ethnic characteristics", as antecedents and determinants in the use of ethnic telecommunications services. Thus periods of geographic mobility, traditions ( religious holidays , national holidays, sports competitions , new year ... ), the " type of offer by sponsorship" ... include triggers that involve the use of telephone services by minorities ethnic of France.

Keywords: Symbollic; ICT and ethnicity; Consumer ethno-telecom; Ethno-marketing; Symbolique; TIC et ethnicité; Consommation ethno-télécom (search for similar items in EconPapers)
Date: 2016-03
References: Add references at CitEc
Citations:

Published in Revue de Management et de Stratégie - RMS, 2016, 3 (3), pp.44 - 69

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01290395

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().