Evolution de la stratégie de convergence de Sony: la "fabrique des rêves" est-elle en panne ?

Nabyla Daidj ()
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Nabyla Daidj: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Date: 2012-10-25
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Published in NACRA 2012 : 53th Annual Conference of North American Case Research Association, Oct 2012, Quincy, Massachusetts, États-Unis

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01294459

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