Impact de la proximité perçue d’un magasin sur la fidélité des clients: le cas des magasins d’enseignes alimentaires de proximité

Blandine Labbé-Pinlon (), Cindy Lombart () and Didier Louis ()
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Blandine Labbé-Pinlon: Audencia Business School
Cindy Lombart: Audencia Business School
Didier Louis: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes

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Abstract: The objective of this research is to study the impact of the perceived store proximity of a food convenience store chain on customers' loyalty. The results of the study led with 909 customers of three different stores highlight first the existence of two complementary roads to understand the formation of consumers' future behavioural intentions towards the store of a food convenience store chain. One leans mainly on the material store proximity and consumers' attitude towards this store. The other leans mainly on the immaterial store proximity and consumers' attachment towards this store. They also show that in the case of a rural store, the regular consumers give more weight to the immaterial road while the occasional consumers favour the material road. For the urban stores, both material and immaterial roads have similar weights.

Keywords: Comportement d'achat; Enseigne alimentaire (search for similar items in EconPapers)
Date: 2016-03
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Citations: View citations in EconPapers (3)

Published in Revue management & avenir, 2016, 84, pp.73-94. ⟨10.3917/mav.084.0073⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01296917

DOI: 10.3917/mav.084.0073

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