Danone: A world leader of the food-processing industry

Danone: Un leader mondial de l’industrie agro-alimentaire

Sylvie Hertrich, Michel Kalika () and Ulrike Mayrhofer ()
Additional contact information
Sylvie Hertrich: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Michel Kalika: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Ulrike Mayrhofer: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

Post-Print from HAL

Abstract: Danone is one of the best performing groups in the food-processing industry. The company manages four strategic business units: Fresh Dairy Products, Bottled Water, Child Nutrition and Medical Nutrition. It operates in 140 countries and generates more than 50% of its total sales in emerging markets. The strategic priority for the upcoming years is that of profitable growth, in line with its mission of "bringing health through food to as many people as possible". Prepared in close collaboration with the general management of Danone, this case-study presents the evolution of the portfolio of activities of the group, its internationalisation strategy and the adopted managerial practices. This case-study is the updated version of the Danone case G1684 (GB).

Keywords: emerging markets; Strategy; organisation; management; international management; multinational company; marchés émergents; Stratégie; organisation; management; management international; firme multinationale (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Published in 2016

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01299588

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().