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What cognitive sciences have to say about the impacts of nutritional labelling formats

Laurent Muller () and Marie Prevost
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Laurent Muller: INRA - Institut National de la Recherche Agronomique, GAEL - Laboratoire d'Economie Appliquée de Grenoble - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Marie Prevost: GAEL - Laboratoire d'Economie Appliquée de Grenoble - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], LPNC - Laboratoire de Psychologie et NeuroCognition - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc - CNRS - Centre National de la Recherche Scientifique - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Abstract: Social sciences have been exploring how different labelling systems affect people's food choices, whereas cognitive psychology has largely ignored that question. We propose a normalization of the criteria that discriminate labels between them, which we use as a framework to review the cognitive processes involved when using these labelling systems. We insist on the heated debate between Traffic Light and Guideline Daily Amount labels, but did also address other labelling schemes like the Keyhole system. We conclude on which labels are cognitively the less effortful and the quickest to process.

Keywords: traffic lights; cognitive science; behavioural economics; recommandations nutritionnelles; food labelling; food choice; guideline daily amount; economie comportementale; etiquetage alimentaire; choix alimentaire (search for similar items in EconPapers)
Date: 2016-08
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Citations: View citations in EconPapers (11)

Published in Journal of Economic Psychology (The), 2016, 55, pp.17-29. ⟨10.1016/j.joep.2016.01.005⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01306124

DOI: 10.1016/j.joep.2016.01.005

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