Creativity and Consumer Behavior: An Economic Analysis

Marco Gazel and Louis Lévy-Garboua

Post-Print from HAL

Abstract: The goal of this chapter is to review how economics describes creative consumer behavior and creative consumers, and to verify how far detailed creativity measures used in psychology are predictive of consumer behavior observed in economic experiments. We present a multidisciplinary literature review and illustrate empirically the economic approach to creativity in consumption with several new experiments realized by our team.

Keywords: economics (search for similar items in EconPapers)
Date: 2022-06
References: Add references at CitEc
Citations:

Published in Todd Lubart, Marion Botella, Samira Bourgeois -Bougrine, Xavier Caroff, Jerome Guegan, Christophe Mouchiroud, Julien Nelson, Franck Zenasni. Homo Creativus: The 7 C's of Human Creativity, Springer, pp.235-247, 2022, 978-3-030-99674-1. ⟨10.1007/978-3-030-99674-1⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
Working Paper: Creativity and Consumer Behavior: An Economic Analysis (2022)
Working Paper: Creativity and Consumer Behavior: An Economic Analysis (2022)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01306621

DOI: 10.1007/978-3-030-99674-1

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().