Co-innover avec les clients: entre intérêt et réticence pour les entreprises grand public

Emmanuelle Le Nagard () and Fanny Reniou ()
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Emmanuelle Le Nagard: ESSEC Business School
Fanny Reniou: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: nouveaux produits/services; co-innovation; processus d'innovation; grand public (search for similar items in EconPapers)
Date: 2013-07-23
Note: View the original document on HAL open archive server: https://hal.science/hal-01322865v1
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Citations: View citations in EconPapers (6)

Published in Décisions Marketing, 2013, 1, pp.59-75

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