Why do people engage in participative marketing operations? An explanatory study

Fanny Reniou () and Emmanuelle Le Nagard ()
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Fanny Reniou: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: participative; marketing (search for similar items in EconPapers)
Date: 2008-05-28
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Published in 37th Conference of European Marketing Academy, May 2008, Brighton, United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01322868

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