Marketing participatif: comment remercier les consommateurs pour leur contribution ?

Fanny Reniou ()
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Fanny Reniou: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: Marketing; participatif (search for similar items in EconPapers)
Date: 2009-05-14
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Published in 25ème Congrès International de l’Association Française de Marketing, May 2009, Londres, United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01322872

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