Over-Packaging: from need to wastage

Elisa Monnot and Fanny Reniou ()
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Fanny Reniou: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Whereas regulations incite companies to reduce over-wrappings, some of them still favour marketing to environmental considerations by over-packaging products. Nevertheless, according to the literature, consumers are more and more ecologically concerned. Therefore addressing the issue of consumers' practices towards over-wrapping and consumers' acceptability of their removal may enrich consumer behaviour research. Thanks to a qualitative study with both observation and interviews, this paper aims at having a better understanding of their reactions to over-packaging reduction. We propose a typology of consumers' perceptions towards over-packaged products and offer several managerial implications for manufacturers implementing over-wrapping reduction strategies.

Keywords: Overpackaging; Ecologically concerned consumer; Wastage; Consumption habits (search for similar items in EconPapers)
Date: 2010-06-01
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Published in 39th EMAC Conférence, Jun 2010, Copenhaguen, Denmark

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01325138

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