When memory and emotions interact as mediators of "nostalgic" assessments: A study using psychophysiological measures

Raphaëlle Lambert-Pandraud, Bernard Gourvennec (), Gilles Laurent and Lydie Belaud ()
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Raphaëlle Lambert-Pandraud: ESCP Europe - Ecole Supérieure de Commerce de Paris
Bernard Gourvennec: LUSSI - Département Logique des Usages, Sciences sociales et Sciences de l'Information - UEB - Université européenne de Bretagne - European University of Brittany - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris]
Gilles Laurent: INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics
Lydie Belaud: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: Recognition plays a central role on consumer choice (Shocker et al. 1991, Nedungadi 1990; Edelman 2010) Emotions play a central role in consumer attitude Nolstalgic preferences (Holbrook et al. 1989, 1991, 1994) Better response to emotional advertisements as opposed to rational advertisements in older consumers (Williams & Drolet 2005) Exploring how recognition impacts emotions

Keywords: Marketing; Psychophysiological; Age (search for similar items in EconPapers)
Date: 2015-05-26
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Published in EMAC 2015 : 45th European Marketing Academy Conference , May 2015, Leuven, Belgium

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01326443

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