“Thinking outside the packaging box”: should brands consider store shelf context when eliminating overpackaging?

Fanny Reniou (), Elisa Monnot, Leïla Elgaaïed-Gambier and Béatrice Parguel ()
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Fanny Reniou: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Leïla Elgaaïed-Gambier: THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: normes; sociales (search for similar items in EconPapers)
Date: 2016-05-18
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Published in 32ème congrès de l'Association Française du Marketing, May 2016, Lyon, France

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Related works:
Journal Article: “Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging? (2019)
Working Paper: " Thinking outside the packaging box ": should brands consider store shelf context when eliminating overpackaging? (2017)
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