“With or without you”: Is it worthwhile for brands to eliminate overpackaging? The integration of the context effect

Fanny Reniou (), Elisa Monnot, Béatrice Parguel () and Leïla Elgaaïed-Gambier ()
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Fanny Reniou: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Leïla Elgaaïed-Gambier: THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique

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Keywords: Overpackaging (search for similar items in EconPapers)
Date: 2016-05-24
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Published in 45th Conference of European Marketing Academy, May 2016, Oslo, Norway

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01330697

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