The Role of Retail Price Image in a multi-country context: France and the USA

B. Babin, Adilson Borges and J. Kevin
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Adilson Borges: NEOMA - Neoma Business School

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Date: 2016-03
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Citations: View citations in EconPapers (9)

Published in Journal of Business Research, 2016, 69 (3), pp.1074-1081. ⟨10.1016/j.jbusres.2015.08.023⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01331850

DOI: 10.1016/j.jbusres.2015.08.023

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