What recognition expects corporate citizenship? Two complementary practices put into perspectives: CSR and corporate philanthropy

Quelle reconnaissance attendre de l’engagement social des entreprises - mise en perspective de deux pratiques complémentaires: la RSE et le mécénat

Clarisse Vermes ()
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Clarisse Vermes: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Abstract: Recognition of stakeholders has become an economic issue for companies. We wondered what recognition could expect a company engaged in a CSR policy or corporate philanthropy. Comparison of these two forms of social engagement shows that corporate philanthropy lends itself more naturally CSR to public judgment. Request of reciprocity carried by the corporate philanthropy give it an opportunity to prove the authenticity of a CSR approach. Our work leads to consider recognition as binding the parties involved with the company in a reciprocal relationship and suggests that there may be a specific system of justice for social engagement.

Keywords: community commitment; corporate philanthropy; CSR; recognition; Economies of Worth; engagement; mécénat; RSE; reconnaissance; économies de la grandeur (search for similar items in EconPapers)
Date: 2014-05-20
Note: View the original document on HAL open archive server: https://hal.science/hal-01343185v1
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Published in XIème Congrès de l'ADERSE, ADERSE, May 2014, Marseille, France

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