Limites de l'appropriation des valeurs de l'entreprise comme attribut de la différenciation

Nacer Gasmi
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Nacer Gasmi: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: The contribution of this work focuses on two aspects. The first focuses on the theoretical developments of the corporate values as an attribute differentiation product, the strategy-as-practice process of values and their limits. The second part analyzes the results of a study on the appropriation of Decathlon group values by some of their customers.

Keywords: valeurs en entreprise; appropriation des valeurs; clientèle (search for similar items in EconPapers)
Date: 2014-10
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Published in Revue management & avenir, 2014, 72, pp.51-70. ⟨10.3917/mav.072.0051⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01346549

DOI: 10.3917/mav.072.0051

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