Le marketing ethnique

Virginie Silhouette-Dercourt and Isabelle Barth ()
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Isabelle Barth: CESAG - Centre d'études des sciences appliquées à la gestion - Université Robert Schuman - Strasbourg III

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Keywords: ethncity; marketing; consumption; identity; ethnicité; marketing; consommation; identité (search for similar items in EconPapers)
Date: 2012-01
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Published in Jean-Marie Peretti. L'encyclopédie des diversités, Editions EMS Management & Sociétés, 2012, Questions de société, 978-2-84769-299-0

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