Shopping for kids' luxury brands: young mothers' identity quest in retail spaces

Christel de Lassus (christel.delassus@u-pem.fr) and Virginie Silhouette-Dercourt
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Christel de Lassus: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: Luxury; children; mothers; identity; retail spaces; consumption (search for similar items in EconPapers)
Date: 2015-06-18
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Published in 2nd International Colloquium on Kids and Retailing "Future trends", ESSCA, Jun 2015, Budapest, Hungary

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Working Paper: Shopping for kids’ luxury brands: young mothers’ identity quest in retail spaces (2016)
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