Adaptive use of social networking applications in contemporary organizations: examining the motivations of Gen Y cohorts

Anuragini Shirish (), Imed Boughzala () and Shirish C. Srivastava
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Anuragini Shirish: IMT-BS - DSI - Département Systèmes d'Information - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management
Imed Boughzala: IMT-BS - DSI - Département Systèmes d'Information - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management
Shirish C. Srivastava: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Abstract: With the entry of the contemporary generation (Gen Y) into the workforce, organizations are interested in leveraging Gen Y's technological preferences when designing their information systems. Specifically, motivated by Gen Y's dependence on Social Networking Applications (SNAs) in their private lives, organizations have initiated the implementation of Corporate Social Networks (CSNs) to facilitate closer collaboration and knowledge sharing within organizations. However, these initiatives have not been received with the expected enthusiasm from Gen Y employees. To better understand this apparent anomaly, the current study explores the Gen Y cohort's intended adaptive use of SNAs in organizational settings, as CSNs. This study uses an enriched Delphi technique to examine the perceptions and concerns of members of Gen Y regarding use of CSNs. In addition, employing a structured qualitative approach and contextualizing the needs hierarchy theory to the specific case of Gen Y employees, this study identifies six organizational requirements for successfully implementing CSNs. This work extends the literature on adaptive use of Enterprise 2.0 systems and delineates a set of useful implications for managers intending to implement such systems for Gen Y employees.

Keywords: Motivation; Technology Adoption; Innovation; Generation Y; Adaptive Use Intention; Collaboration; Corporate Social Networking (search for similar items in EconPapers)
Date: 2016-12
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Citations: View citations in EconPapers (2)

Published in International Journal of Information Management, 2016, 36 (6, Part A), pp.1111 - 1123. ⟨10.1016/j.ijinfomgt.2016.04.002⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01370642

DOI: 10.1016/j.ijinfomgt.2016.04.002

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