Vers une meilleure compréhension du report de l'achat en ligne: le cas d'un billet de train

Lamia Mamlouk () and Jean-Louis Chandon ()
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Lamia Mamlouk: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Jean-Louis Chandon: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Abstract: This research focuses on the determinant of online purchase deferral when the purchase is finally completed. It examines seven of its causes. Three of them were significant: non urgency, uncertainty of the need and the risks associated with the immediate completion of the purchase.

Keywords: Purchase postponing; Online purchase behavior; Consumer procrastination; Involuntary purchase postponing; Elected purchase postponing; Report de l’achat; Comportement d’achat sur Internet; Trait de procrastination de l’acheteur en ligne; Report subi; Report choisi (search for similar items in EconPapers)
Date: 2012-09-07
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Published in 11ème journée de recherche sur le e-marketing, Sep 2012, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01371466

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