The Apple Twist

Denis Lescop () and Elena Lescop ()
Additional contact information
Denis Lescop: IMT-BS - DEFI - Département Droit, Économie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management
Elena Lescop: IMT-BS - DEFI - Département Droit, Économie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management

Post-Print from HAL

Abstract: The mobile industries went through many (r)evolutions that increased their performance, triggered new usages and contributed to the vast popularity of mobile handsets. Some evolutions were pushed by the regulators, some were technological, some were marketing-related and others were business model-related. Our paper proposes an analysis of the latter through the spectacular example of the entry of Apple in the mobile industry in 2007. We show how Apple's business model disrupted the whole architecture and design of the mobile industry and stimulated the rise of a new cycle of innovations.

Keywords: Platform; Market creation; Market failure; 3G; Mobile industry dynamics (search for similar items in EconPapers)
Date: 2016-06
References: Add references at CitEc
Citations:

Published in Digiworld Economic Journal, 2016, 102, pp.13 - 35

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01374238

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().