Cultural Differences in Consumer Response to nostalgic advertising: an extended abstract

Christian Dianoux (), John B. Ford, Jean-Luc Herrmann () and Altaf Merchant
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Christian Dianoux: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Jean-Luc Herrmann: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Keywords: Advertising; Cultural differences; Consumer response (search for similar items in EconPapers)
Date: 2014-05-21
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Published in Academy of Marketing Science Annual Conference, Academy of Marketing Science, May 2014, Indianapolis, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01375359

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