The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries?

Christian Dianoux (), Zdenek Linhart and L. Vnouckova
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Christian Dianoux: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Zdenek Linhart: CZU - Czech University of Life Sciences Prague

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Keywords: Advertising; Attitude; Cultural differences (search for similar items in EconPapers)
Date: 2013-08-21
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Published in 12th Vaasa Conference on International Business, Aug 2013, Vaasa, Finland

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01375361

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