Les programmes de fidélisation éco-localistes ont-ils des effets plus forts sur les comportements à long-terme des femmes que sur ceux des hommes ?

J. Frisou and Helene Yildiz

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Keywords: Programme de fidélité; Comportement à long terme (search for similar items in EconPapers)
Date: 2014-05
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Published in Congrès AFM de Montpellier, AFM, Association française du Marketing, May 2014, Montpellier, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01375607

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